The game title says it all, this is a dress-up game called Gacha Life Dress Up. In this game, you get to build the persona of your own gacha girl. You can choose to alter the following options of the character:
Skin
Face
Hair
Clothes
Accessories
Background
Each of these options have multiple choices to them, you may also combine some styles and create your own line of clothing.
If the game is not working for you, try to refresh the page clicking CTRL+SHIFT+R. If it is still not working then report the game and we will review it.